We’ve been in the silk manufacturing game for over 20 years, exporting to brands across the US and Europe. Usually, trends shift slowly. But in the last 12 months, our factory data screamed one thing loud and clear: Large Square Silk Scarves (90x90cm and up) are exploding.
In fact, our wholesale orders for oversized scarves have jumped by nearly 40% year-over-year.
For fashion retailers, boutique owners, and dropshippers, this isn’t just a passing fad. It’s a shift in consumer behavior. The silk scarf has graduated from a “winter warmer” to a year-round essential accessory.
If you are looking for a high-margin product to stock for 2025, here is the “inside scoop” on why these шелковые шарфы are flying off the shelves—and why you should be selling them.
1. The Myth is Busted: It’s Not Just for “Vintage” Looks
Forget the idea that silk scarves are just for the older generation. The data proves otherwise. The biggest growth in our recent shipments isn’t coming from traditional department stores, but from brands targeting Gen Z and Millennials.
Why? Because the 90x90cm Silk Scarf (and the even larger 110cm size) is incredibly versatile.
Younger consumers don’t want single-use items. They want accessories that work hard. A large square scarf is a top, a headwrap, a belt, and a bag accessory all in one. If you want to capture the modern market, you need to stock sizes that allow for this versatility—standard 53cm squares just don’t cut it anymore.
2. The “Lipstick Effect” 2.0: Affordable Luxury
Let’s be real about the economy. Inflation is real. Shoppers in the US and EU are thinking twice before buying that $2,000 designer handbag or coat.
However, they still want to look expensive.
This is where 100% Mulberry Silk comes in. It is the perfect example of Affordable Luxury.
- It feels premium.
- It elevates a basic t-shirt and jeans outfit instantly.
- The Cost-Per-Wear is excellent because silk lasts for years.
For you as a retailer, this is a sweet spot. You can offer a product with a high perceived value that increases your Average Order Value (AOV) without scaring customers away with a high price tag.
3. The “Scarf Top” Trend is Driving Sales
If you’ve scrolled through TikTok or Instagram lately, you’ve seen it. The “Scarf Top” trend is massive. Influencers are folding 90cm and 110cm scarves into halter tops and bandeaus for summer festivals and vacations.
We saw a 30% spike in orders for our larger 110cm sizes specifically for this reason. Customers need the extra fabric to tie these styles securely. If you only stock small scarves, you are missing out on this entire demographic.
Совет профессионала: We are also seeing a resurgence of the “Babushka” headscarf style (thanks to celebs like Bella Hadid). This style demands the drape and breathability that only real silk can provide. Polyester satin just gets too sweaty and slips off.
4. What Styles & Materials Are Actually Selling?
Based on our factory output, here is what B2B buyers are restocking right now:
- The Material King: Silk Twill. If you only stock one fabric, make it 14mm or 16mm Silk Twill. Unlike smooth satin, Twill has a subtle texture and structure. It holds knots better (crucial for styling) and looks more expensive. It commands a higher retail price than plain weave silk.
- The “Old Money” Aesthetic. Think Ralph Lauren vibes. Equestrian prints, chains, belts, and geometric borders. Colors like Navy, Beige, Forest Green, and Burgundy are safe bets that sell consistently.
- Dopamine Brights. For the summer/resort collection, buyers are grabbing bold, saturated colors.
5. Why Retailers Love Stocking Large Scarves (The Business Logic)
From a logistics and profit perspective, silk scarves are a dream SKU for e-commerce:
- Zero “Size” Returns: It’s a One-Size-Fits-All product. You don’t have to deal with customers returning items because “it doesn’t fit.” This drastically lowers your operational costs.
- Cheap Shipping: A silk scarf weighs nothing and folds flat. You can ship them globally for a fraction of the cost of a jacket or shoes.
- High Markup Potential: With premium packaging and details like Hand-Rolled Hems (a sign of true quality), you can easily mark up these products 3x to 5x. Consumers are willing to pay for the craftsmanship.
Conclusion: Source from the Source
The explosion of the Large Square Silk Scarf trend in 2025 is a mix of economic shifts and social media trends. But quality is what keeps customers coming back.
At Bysporting.com, we don’t just follow trends—we manufacture them. We are a direct factory specializing in high-end silk accessories. Whether you need a low MOQ for a trial run or a fully customized OEM collection with your brand’s unique prints, we have the machinery and the artisans to make it happen.
